The idea behind park98 came from a straightforward observation: Pakistani players were being underserved. The platforms that were technically accessible to them were built for European or Southeast Asian markets — in different currencies, with payment methods that didn't work in Pakistan, and with game libraries that had zero interest in PSL cricket, local kabaddi, or the kinds of live casino formats popular in South Asian households.
The founding team at park98 had backgrounds spanning online gaming technology, Pakistani fintech, and sports media. They knew the local market intimately — the way Karachi's Defence and Clifton residents stay up late watching international cricket, the way Lahore's youth market has embraced mobile-first everything, the way players in Faisalabad and Rawalpindi want their withdrawals in JazzCash, not a wire transfer to a foreign bank account.
park98 launched with a clear mandate: build a platform that works the way Pakistani players actually use it. That meant native PKR balances from day one. It meant integrating JazzCash and EasyPaisa before any other payment method. It meant building the sports betting section around cricket as the primary sport, with full PSL coverage, ball-by-ball live betting, and outright markets — not as a secondary sportsbook category, but as the centrepiece.
The casino side of park98 grew organically from there. Live dealer tables were added once the infrastructure was stable. Slots followed, then coin games, then boxing. At every stage, the decision-making process at park98 was the same: does this work for a Pakistani player on a 4G connection with a JazzCash wallet? If the answer was no, it wasn't ready to launch.